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Saudi Entertainment Ventures launches new entertainment projects

Saudi Entertainment Ventures (SEVEN), a subsidiary of the Public Investment Fund (PIF), has launched its largest project to date, including six movie theatres, three new entertainment destinations, an inaugural amusement park will cover an area of 1m sq. m which will be located in Dammam, Khobar and Al Ahsa.

The entertainment destinations will feature sports areas, movie theatres, green areas and water sports facilities like the entertainment project underway in Riyadh.

SEVEN’s project in Dammam will cover an area of 330,000 sq. m, the blueprint for Khobar’s entertainment destination covers 360,000 sq. m.

SEVEN had previously announced plans to develop Saudi Arabia’s nascent entertainment and leisure sector, starting with movie theatres, entertainment and recreation clusters and amusement parks. The company is developing the sector as part of the Saudi Arabia Vision 2030 plan.

Speaking on the launch of the attractive new projects, Chairman Abdullah bin Nasser Al-Dawood of SEVEN said: “SEVEN intends to convert the Eastern Province into an excellent entertainment destination in the Gulf, thanks to its strategic geographical location and the touristic significance attributed to the Eastern Province within the Kingdom. Its stunning coasts, green oases and serene vast deserts, make it an attractive area for investment and development”.

Commenting on the launch on the new venture, Bill Ernest, CEO of SEVEN, said: “This raft of truly exciting announcements coming at the end of the Kingdom’s most exciting Sharqiyah season gives everyone something to be excited about. SEVEN is heralding in a new era of entertainment and leisure facilities for the people of Saudi Arabia, and visitors. Our amusement parks and entertainment facilities will also need the best talent from across Saudi Arabia, so we are looking for ambitious, talented and energetic staff across all sectors”.

He added: “Our strategy is to replicate amusement parks, entertainment areas and movie theatres across the Kingdom, starting in Riyadh, and now into the Eastern Province. We are providing families with unrivalled new entertainment experiences”.