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SAWA Rights Management launches Insight TV on My-HD in MENA

Subscribers can now access programming, which features trending topics and behind-the-scenes stories against a backdrop of locations from across the world.

SAWA Rights Management (SRM) has announced the launch of Insight TV, 4K UHD HDR broadcaster and producer, across the Middle East and North Africa on My-HD, a direct-to-home HD Pay-TV platform.

Subscribers across MENA will now be able to watch Insight TV’s lineup of content, which features trending topics and behind-the-scenes stories of global social influencers against a backdrop of locations from around the world.

Commenting on the announcement, Carmen Chen, CEO, My-HD said: “Since our launch in 2012 we continue to strive to bring the best content from around the world to our subscribers. Insight TV is a big draw for millennials because it shows reflect the evolving values of this demographic and covers issues and themes that are important and relevant to them.”

“We are committed to delivering our inspirational and topical content to viewers around the world and we’re excited to launch on the My-HD platform,” added Graeme Stanley, COO, Insight TV.

“We like to take our viewers on an adventure and we look forward to seeing the reaction from My-HD subscribers.”

Speaking on the agreement, Ali Ajouz, CEO of SRM noted: “This is the second distribution agreement that SRM has concluded for Insight TV in as many months. This can only be attributed to Insight TV’s innovative, action-filled, thrilling original 4K programming strategy combined with SRM’s distribution reach across the MENA region”.