Film partnerships News

Sharjah Media City (Shams) launches first crowdsourced Emirati film project

Seated from left: HE Dr. Khalid Omar Al Midfa, Chairman of Sharjah Media City (Shams) with Khulud Abu Humus,  Chairperson and CEO of Arab Format Lab.

Sharjah Media City (Shams) has partnered with Arab Format Lab to launch ‘The Emirates Entertainment Experience’ at a press event held at the Sheraton Sharjah Beach Resort and Spa.

Touted as the first of its kind in film and television production in the Arab world, ‘The Emirates Entertainment Experience’ is a platform for “films made by audience members”. Khulud Abu Homos, Chairperson and CEO of Arab Format Lab, informed BroadcastPro ME that this award-winning content development project has been implemented in many regions including The Netherlands, China, South Korea, North Africa and Turkey, and that it has served as a platform to identify new talent in the filmmaking industry.

In her speech at the press conference, she said, “We are proud to work with Sharjah Media City (Shams) on this world-class project that will develop the infrastructure for filmmaking and encourage talented young people.”

Outlining the new project, HE Dr. Khalid Omar Al Midfa, Chairman of Sharjah Media City (Shams), said: “As part of this project, we will launch an Emirati film made by audience members. In an interactive community of UAE-based talents, a group of scriptwriters, actors, directors and people who are skilled with respect to audio, cinematography, lighting, music composition, graphics and interior design will compete. The project, which will include training and workshops, will culminate in a ceremony to recognise the winners. This project has been implemented in many countries and has received international awards.”

Elaborating on the concept Khulud said:“With the launch of the first Arab digital platform committed to the long-term development of the film industry, we begin the first phase, which will include the release of the first Emirati film and Arab filmmaking workshops. The host of the film awards will recognise excellence and creativity in scriptwriting, directing, acting, cinematography, lighting, design, music and graphics.”

She concluded that the project is in line with Sharjah’s keen interest in media, an interest that reflects the vision and leadership of His Highness Dr. Sheikh Sultan bin Mohammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah.