News Production

Sharjah unveils smart government media platform at GITEX

Officials at the Sharjah pavilion at GITEX.

Sharjah Media Council (SMC) has launched a media platform at the ongoing Gitex Technology Week in Dubai. The new platform, that works through an electronic cloud, will reportedly help control media content, archive images and monitor news across various networks.

Commenting on the initiative, SMC Chairman Sheikh Sultan bin Ahmed Al Qasimi, said: “The Smart Media Platform is unique for its use of Artificial Intelligence (AI), assisting Sharjah in its quest to lead and manage the future media. This aligns with the outlook of the UAE, which constitutes an example in utilising Artificial Intelligence.”

Tariq Saeed Allay, Director of the Sharjah Government Media Bureau, said that the Smart Media Platform works through an electronic cloud. He stated that the new media platform will help unify the focus of news and media reports produced by various government entities and departments in the Emirate and will ensure the quality of media content as well as speedy resolution of any media crises.

The first phase of the project involves the provision of smart and interactive media tools by the SGMB, followed by other government entities, towards total readiness for the management of media content and government communication.

The move is aimed at organising and simplifying internal work of electronic archiving by the bureau and its various media outlets, including news reporting, publishing, intelligent media monitoring and managing a photo library. The second phase of the project addresses the dissemination of news from all institutions and government departments across the Smart Media Platform.