AV News

Shure opens office in Bengaluru to enhance regional presence

The new location supports the company’s commitment to managing its sales channel in South Asia, including India, Bangladesh, the Maldives, Nepal, and Pakistan, the release stated.
Country Director Chicco Hiranandani will lead the new Bengaluru office.

Microphones and audio electronics’ manufacturer, Shure Incorporated, has opened a new sales and marketing office in Bengaluru, India. The new location supports the company’s commitment to managing its sales channel in South Asia, including India, Bangladesh, the Maldives, Nepal, and Pakistan, the release stated.

Commenting on the new hub, Mark Humrichouser, Vice President of Global
Sales at Shure, said: “India has experienced exponential business growth during the past few years and has become a hub for Fortune 500 companies and AV manufacturers alike. The new office presents an opportunity to reinforce our commitment to this lucrative
market and better understand the customer, which is imperative for long-term success.”
Country Director Chicco Hiranandani will lead the new Bengaluru office. He will be joined by Market Development Manager Devraj Panicker, who will oversee corporate end-customer engagements with a focus on integrated systems solutions. Looking ahead, Hiranandani will be working closely with channel partners to establish a long-term, dedicated growth plan for South Asia to support the company’s vertical market goals.

Commenting on his new role, Hiranandani said: “By opening the office in Bengaluru we now have a closer presence to our customers and partners. We look forward to building new relationships—and nurturing established ones—with this important region.”