AV News

SoundKraft adds Sennheiser ew IEM G4 to audio solutions portfolio

Demand from the market for the Sennheiser ew IEM G4 Wireless Monitor system promoted the AV rental house to invest in the solution.
The SoundKraft team.

AV rental company SoundKraft LLC, which offers a complete turnkey equipment supply and technical services for all events in the UAE, has added Sennheiser’s latest generation ew IEM G4 wireless in-ear monitoring system to its portfolio.

Mithesh Bhatia, Owner of SoundKraft LLC commented that there was a lot of demand for the product from clients.

“We work closely with a number of international bands and artists. It was the high demand from these customers that prompted our decision to enhance our rental offerings with Sennheiser’s latest IEM system,” he explained.

“While seldom apparent to audiences, IEMs are absolutely critical to live performers

who have loved the unmatched quality that’s a hallmark of the Sennheiser brand. Because the system is so easy to set up and manage, it is extremely reliable, allowing artists to focus on their performance.”

SoundKraft has been utilising Sennheiser equipment for over five years and works closely with Venuetech, the audio manufacturer’s UAE distributor. As a result of this and the system’s inherent simplicity, the team was quick to familiarise themselves with the new wireless monitoring system.

“Compared to other systems, the wireless sync is very simple and straightforward. The ew G4 is compatible with every system in our portfolio and we have regularly received feedback from customers about its excellent audio quality and transmission range,” said Bhatia.

The ew IEM G4 Wireless Monitor System from Sennheiser is part of the evolution family of wireless monitoring systems. It can be used as a rugged, all-in-one wireless in-ear monitoring system for live stage, theatre, and house of worship applications.

Since adding the system to its rental offering, SoundKraft LLC has successfully used the Sennheiser ew IEM G4 for a number of live concerts, award shows and also a number of large-scale weddings. The company is confident that it will continue to see growing demand and is positioning it as a must have audio solution for stage shows and live concerts, corporate events, TV productions and gala functions across the Emirates.