SVOD [subscription video on demand] subscriptions are forecast to reach 546 million by 2022; double the 263 million recorded by end-2016, according to a report by Digital TV Research which covers 621 platforms in 138 countries.
Subscriptions in the Asia Pacific region will overtake North America in 2017. Asia Pacific will account for 43% of global SVOD subs by 2022, with North America supplying 31%. These proportions were 35% and 43% respectively in 2016.
Simon Murray, Principal Analyst at Digital TV Research, said: “Netflix’s dominance of global SVOD is falling – from a third the 2016 global subscribers to a quarter by 2022. However, the company will enjoy considerable growth – by adding 28 million subs between 2017 and 2022.”
Netflix’s share of global SVOD revenues will fall from 45% in 2017 and to 40% by 2022. Despite the falling market shares, Netflix’s revenues will increase by 55% between 2017 and 2022. SVOD revenues will more than double from $17 billion in 2016 to $41 billion in 2022.