AV News

Telecom Egypt, Ericsson to demo 5G capabilities at Alexandria stadium

"Alexandria Stadium is a great venue to demonstrate how far we have come technologically, and why it will matter to fans,” said Adel Hamed, Managing Director and Chief Executive Officer at Telecom Egypt.

Telecom Egypt and Ericsson will be giving sports enthusiasts a front-row seat for new changes coming into play with 5G at the forefront at the sporting experience at Alexandria stadium.

The companies will showcase two demos based on Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR)– as well as AI Object and face recognition.

For broadcasters, fans, and athletes alike, Ericsson’s technologies promise to enrich the sporting experience, by bringing people closer to the action, and creating new immersive ways to showcase the commitment and teamwork of sports. For a team playing before a packed stadium or a lonesome runner on a forest track, connectivity and mobility enable new values in an emerging internet of sport.

Eng. Adel Hamed, Managing Director and Chief Executive Officer at Telecom Egypt said: “Consumers are always seeking new ways to experience their favourite sports content. Through the evolution of technology, we have the potential to push boundaries and take the consumer to the heart of the game itself. Alexandria stadium is a great venue to demonstrate how far we have come technologically, and why it will matter to fans.”

Telecom Egypt and Ericsson are live with a full-stack telco cloud infrastructure with the successful deployment of Artificial Intelligence (AI) proof of concept, focusing on transforming the wireless network and providing a 5G-ready core.

Rafiah Ibrahim, Head of Ericsson Middle East and Africa added: “We are happy to join Telecom Egypt and inspire football fans with a sneak-peek into the future. This partnership marks as a milestone in our long-standing partnership, bringing our innovative technologies to elevate the consumer experience and pave the way for 5G.”

As per a company statement: “The objective is to demonstrate cloud use cases that enable Telecom Egypt to have faster time to market, offer high-quality user experiences and easily deploy ICT services such as Voice over LTE (VoLTE), Machine to Machine (M2M), Rich Communication Services (RCS) and enterprise solutions”.