Roger Paine, a former station manager and breakfast show presenter of the original Capital Radio UAE, is re-launching a new station – Capital Radio – in the UAE. Capital Radio will play chart hits from ‘60s, ‘70s and ‘80s, plus a selection of contemporary music. By late November, the station will be available via DAB – the first radio station, the release stated, to be accessible via the medium in the UAE, in addition to traditional FM frequencies.
Capital Radio began broadcasting in London in 1973 and since then it has spread to seven international countries, all independent of each other.
The release stated that there will be daily competitions, local news and interviews with weekly guests in Paine’s Drive Time show daily between 4-8pm.
Commenting on the launch, Paine, Programme Director for the new channel, said: “Capital Radio has a strong reputation for producing quality programmes along with an entertaining blend of great DJs and fantastic music, both tailored specifically for the UAE professionals aged over 35. We all enjoy a bit of nostalgia but currently none of the other 11 English radio stations based in the UAE play any of the music from The Beatles, Elvis Presley, The Hollies, Simon & Garfunkel, Abba etc. This type of music will be the main base of our music policy and I’m excited to be heading up and presenting Drive Time on this new exciting station.”
Paine added: “We have a potential UAE audience of more than eight million people keen to hear a different kind of radio station with music from the world’s bestselling artists, all targeted for our large and growing mature listening audience (largely people aged 35 and above) of over one million UAE residents. That’s a fantastic audience who we are sure will enjoy the happy sound of Capital Radio.”
Statistics from global research firm Nielsen in its May 2018 quarterly Radio Audience Measurement (RAM) report reveal that in the UAE 83% of people listen via FM, and 80% of them listen while travelling.
“Thanks to the Nielsen statistics, we also know that 35% of the UAE population people tune into their favourite radio station via their mobile devices. We will certainly appeal to this audience, and see it grow” added Paine.
Other stats show that 98% of Abu Dhabi’s population tune in to radio for more than six hours a week. In Dubai, 97% of that city’s population turns the radio on for at least ten hours a week, while the majority of Northern and Eastern Emirates’ dwellers like to listen for at least eight to nine hours every week.