Viacom International Media Networks is expanding its digital footprint across Europe and Africa. The media company has hannounced new distributions deals with key multiplatform players abroad. New partnerships include the launch of MTN in Africa, MTV+ Prime Video Channel in Germany and Austria and SVOD deals with Vodafone in Turkey.
Commenting on the expansion, Raffaele Annecchino, President and MD of Viacom’s Southern and Western Europe, Middle East and Africa business cluster, said: “We are pursuing a diversified and extensive multiplatform strategy. We are excited to be working with great partners like Amazon in Germany, MTN in Africa and Vodafone, as we continue to evaluate each market for new opportunities and unlock value through both traditional and nontraditional distribution partners.”
The Turkey deal is a multiyear distribution agreement with Vodafone SVOD content, versioned in Turkish, from Nickelodeon, NickJr and Teennick, exclusively available on mobile via the Vodafone TV app.
In Africa, in partnership with Arial View Nigeria Limited and MTN, they will launch several global brands including Nickelodeon, MTV, MTV Base and Comedy Central on MTN’s Shortz streaming platform for Nigerian subscribers.
Consistent with consumer trends in sub-Saharan Africa that demand increased bite-size content, the new deal reportedly positions Viacom as a prominent player in long-term saturation in the region. AVNL will distribute and monetize licensed Viacom content to MTN, Africa’s largest mobile network operator. It has more than 200 million subscribers, with 57 million in Nigeria alone.