UAE-based satellite broadcaster, Yahlive has renewed its partnership with Turner Broadcasting Systems. The renewal will allow Turner Broadcasting Systems’ flagship news channel CNN International to broadcast to Yahlive’s viewers across South West Asia and the Middle East.
With Yahlive’s established strong presence, serving millions of Farsi-speaking, Kurdish and Afghan communities, CNN will continue to reach a precisely defined audience with world-class content in the best possible signal quality.
Commenting on CNN’s value in Yahlive’s portfolio of channels, Ammar Baranbo, COO, Yahlive said: “As a global leader in news and entertainment, CNN is an integral part of our growing portfolio of channels. Over the last few years, CNN’s world-class content has enabled us to develop deep and long-lasting relationships with the communities we serve. Since our original partnership, CNN has broadened its reach with Yahlive’s best-in-class technology and strong satellite footprint. Today we are pleased to extend our relationship with the network as part of our rich portfolio of broadcasters. We are delighted to continue to offer CNN as part of our rich variety of free-to-air channels, in line with our commitment to deliver a wealth of carefully-considered content for a precisely defined audience.”
Yahlive is key to extending the reach of global brands to communities across the Middle East, North Africa and South West Asia. Yahlive has seen incredible success in reaching niche audiences, and is servicing more than 62 million viewers in the Farsi-speaking communities – a 100% growth in Farsi viewership over a period of two years. Yahlive beams over 260 channels in more than six languages across the Middle East, North Africa, and South West Asia.