News OTT/Video Streaming

YouTube to invest $25m to build “sustainable video operations”

Google-owned online video service, YouTube, has unveiled plans to invest $25 million across approximately 20 global markets to support news organisations in building sustainable video operations.

A release from YouTube stated that the grants “will enable our partners to build key capabilities, train staff on video best practices, enhance production facilities and develop formats optimised for online video”.

The investment will be part of the Google News Initiative (GNI), first introduced in March by the tech giant, to help the media and to deal with fake news.

“We’re establishing a working group with news organisations and experts from around the world to help us develop new product features, improve the news experience on YouTube and tackle emerging challenges,” said Neal Mohan, Chief Product Officer at YouTube, in a blog post.

Additionally, YouTube said it was creating a working group with news organisations and advisers from around the globe. The first partners in the programme will be US-based Vox Media, Jovem Pan of Brazil and India Today.

When users search for videos about a big event or a breaking news story, a snippet of a published article from a third-party news source will appear at the top of the search results, the statement said.

Users can click the link to the full article to get more details on the story, and YouTube will remind users that the story may be “still developing” before it displays the video search results.

YouTube will also work with the Poynter Institute, Stanford University, Local Media Association, and the National Association for Media Literacy Education to support MediaWise to help teens develop media literacy skills.