ZEE5, Zee Entertainment Enterprises Ltd’s digital entertainment platform has announced a strategic alliance with home digital entertainment service provider, Zeasn. The partnership will make ZEE5 available on Zeasn devices across Asia, the Middle East and Africa.
Commenting on the partnership, Archana Anand, Chief Business Officer – ZEE5 Global, said: “Asia, Middle East and Africa are among the fastest growing markets in the world for online entertainment content and are key markets for us, given the huge South Asian diaspora, and the universal love for Bollywood content even among the locals there. By enabling over 2.5m Zeasn users to access our unparalleled content library, this partnership further underscores our commitment to bring the best of language entertainment to viewers across devices of their choice.”
Jason He, Chief Executive Officer – Zeasn, added: “Bollywood content has a large number of fans around the world and it is a very important part of the world’s cultural treasure. The strategy partnership will enable the consumers to enjoy wonderful Bollywood content efficiently on their smart TV devices, that will greatly help enrich the content of family digital entertainment system.”
Available across 190+ countries globally, ZEE5 offers multi-genre and multi-lingual content across English, Tamil, Hindi, Malayalam, Telugu, Kannada, Marathi, Bengali, Oriya, Bhojpuri, Gujarati and Punjabi. ZEE5 reportedly comes with 1,00,000 hours of On Demand content, including Movies and TV Shows, Music, and Health and Lifestyle videos along with a slew of Originals, across 12 languages. It also has an Live TV offering with 60+ Live TV channels.
Over the next year, the ZEE5 app will be made available on all Zeasn enabled devices, offering Whale Eco consumers access to ZEE5’s premium content.