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AWS highlights cloud advancements across the media content chain at IBC Show 2018

Amazon Web Services, Inc. (AWS), an Amazon.com company, has announced plans to demonstrate advanced approaches for media ingest, video processing and delivery, storage, content monetisation, and machine-learning enhanced video at the IBC 2018 Show, stand 5.C80.

The solutions from AWS offer media and entertainment companies, enterprises, start-ups, and government agencies the ability to create and deliver video faster and more efficiently, build intelligent video applications enhanced by machine learning, and extend the reach of their content globally, the release stated.

Commenting on the innovations, Keith Wymbs, Chief Marketing Officer, AWS Elemental, an Amazon Web Services company, said: “Agile, efficient, and reliable video infrastructures offer content creators and providers a trusted foundation for innovating and delivering new viewing experiences. AWS media solutions are architected to help content providers build faster, work smarter, increase efficiency, and scale globally. We look forward to sharing video technologies and strategies that enhance compelling content and enable competitive advantage at IBC 2018.”

Demonstrations will include low-latency live video workflows. An AWS Elemental MediaStore provides origin services for a low-latency, live streaming video distribution through Amazon CloudFront content delivery network (CDN). Using standards-based protocols, the live workflow maintains end-to-end latency of less than six seconds, the release stated.

The company will also demonstrate high-quality video-on-demand with QVBR. AWS Elemental MediaConvert with Quality-Defined Variable Bitrate (QVBR) control encodes and packages video-on-demand (VOD) in the Common Media Application Format (CMAF). Developed by AWS, QVBR is a video compression technique that automatically adjusts to the complexity of source content, maintaining video while reducing storage and distribution costs;

AWS will demonstrate cloud DVR services. AWS Elemental MediaPackage provides the basis to create an end-to-end cloud DVR workflow that lets content providers deliver DVR-like experiences, such as catch-up and start-over functionality for viewing on mobile devices;

Other demonstrations will include the Amazon Elastic Compute Cloud (Amazon EC2) Spot and AWS Thinkbox Deadline 10 and virtual VFX Workstations.

The AWS stand at IBC Show offers several examples of real-world solutions that advance security and efficiency for content distribution, along with machine-learning applications that enhance the value of video content and simplify complex workflows

The intelligent video workflows includes cloud services the automate the extraction and analysis of metadata from video streams, supporting fast, easy creation of searchable media libraries. Also, AWS Elemental MediaLive and MediaPackage work with Amazon Transcribe and Amazon Translate to generate captions of live video content and automate multi-language subtitling and dubbing for on-demand assets. The demonstration also includes automated creation of VOD clips based on caption text.

Lastly, a live video workflow demonstrates ground-to-cloud-to-CDN redundancy with components including AWS Elemental Live, AWS Elemental MediaLive, AWS Elemental MediaPackage, and Amazon CloudFront. QVBR compression maintains high-quality live video while decreasing storage and distribution requirements. Additional demonstrations process live video in fMP4, CMAF, and HEVC formats to spotlight video quality improvements, increased compression efficiency, and benefits of ecosystem convergence;

AWS will participate in four speaking sessions during the conference.

Fabrice Rousseau, General Manager, Alexa Skills EU, Amazon, joins an expert panel for ‘Future Interfaces: How voice transforms content’ on Friday, 14 September. Usman Shakeel, WW Technology Leader for M&E at AWS, joins speakers from Netflix, The Walt Disney Company, Sony Pictures, and 20th Century Fox to share first-hand accounts as part of ‘Deploying component-based workflows’. And lastly, Keith Wymbs, Chief Marketing Officer for AWS Elemental, will lead a fireside chat featuring Hugh Westbrook, Product Owner for Sky News, and Josh Wiggins, Chief Commercial Officer for GrayMeta, on Sunday, September 16.