CreateCtrl highlights new MAM solutions in the cloud

CreateCtrl WebSuite is now complemented with evolutionary MAM in the cloud.

The new CreateCtrl WebSuite Assets supports ingest, transcoding, previewing and rough-cut editing of the asset inventory. Powered by Microsoft Azure, the browser-based application provides a feature set of cognitive services including face and emotion detection and automated transcription of voice tracks, especially useful for dubbing and subtitling. While reducing manual metadata entry to a minimum, the CreateCtrl WebSuite takes Media Asset Management to the next level providing a true insight into the content.

The smart pricing model is entirely usage oriented and allows for need-based scaling of storage, minimising costs and avoiding investments into hardware infrastructure and its maintenance. In parallel, the CreateCtrl WebSuite drives revenue by optimising the retrieval of available content and thus engages the audience in consuming the content offerings.