Ericsson to unveil MediaFirst Content Processing at IBC

Ericsson MediaFirst Content Processing in action.

In what is touted to be a first for the industry, Ericsson has announced that it will launch MediaFirst Content Processing, a software-based, multi-application platform at IBC this year. The platform is designed from the ground up with high quality, full performance video processing capabilities specifically for the contribution market.

Ericsson created this platform as a response to industry’s growing need for greater flexibility, superior low latency, and the ability to repurpose processing functions to efficiently deliver new and increasingly immersive video experiences.

The first application designed by Ericsson for the platform is UHDTV HEVC contribution decoding. By combining the flexibilities of COTS servers with Ericsson hardware acceleration, service providers can efficiently future proof media processing applications.

Paired with Ericsson’s AVP HEVC contribution encoders, MediaFirst Content Processing provides an end-to-end solution for UHDTV or HD HEVC contribution with optimal picture quality and latency. The solution supports today’s connectivity needs, with either ASI or IP inputs and 4:2:0 or 4:2:2, 8-bit or 10-bit uncompressed outputs via a range of industry standard connections.

Speaking about the new launch, Arpad Jordan, Head of Media Processing & Delivery, Media Solutions at Ericsson said: “MediaFirst Content Processing is the industry’s first software-based, multi-application media processing platform that is developed specifically for the contribution market. This innovation will offer a way for contribution service providers to deliver revenue generating, immersive viewing experiences like UHDTV at an affordable cost. Better yet, they will be able to repurpose media processing applications and optimize cloud architectures.”

Future applications will be designed beyond decoding to support emerging contribution use cases and enable the benefits of cloud within a Distributed Cloud Contribution architecture.

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