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HYPERVSN launches in UAE at GITEX

HYPERVSN, a 3D holographic display system, has announced its launch into the UAE market. The company, which is currently displaying its technology at this year’s GITEX from October 14-18 has revealed plans to extend the rollout across the UAE following the launch.

GITEX delegates are witnessing how HYPERVSN’s platforms feature a variety of content, including local landmarks such as Burj Khalifa, Burj AL Arab and more.

Commenting on the region, Art Stavenka, co-founder, HYPERVSN said: “The UAE market and its boundless opportunities to incorporate our innovative technology within sectors such as luxury and retail, excites us. Brands here are constantly looking for ways to creatively communicate with their audiences and we can offer them that solution through our technology.”

The technology allows 3D visuals to appear as though floating in mid-air, enabling content to be perceived by viewers as hi-resolution 3D holograms. HYPERVSN is made up of individual projection units and a proprietary management platform that allows the user to manage many devices remotely from a single location. Content can automatically synchronise across several units and be scheduled into media campaigns all in one click.

Having secured initial investment and endorsement from business tycoons including Mark Cuban and Sir Richard Branson, co-founders Kiryl Chykeyuk and Art Stavenka have grown the business to more than 120 employees with a presence in over 80 countries. HYPERVSN’s customers include Renault, Moët Hennessy, Coca-Cola, Adidas and M&M Mars.