Massive unveils Android TV Launcher at IBC 2018

Ron Downey, CEO at Massive.

UX vendor for the OTT industry, Massive, has unveiled its Android TV Operator Tier Launcher at IBC. Massive’s Launcher saw a commercial soft launch during the 2018 World Cup with a APAC telco, and will be widely available to telcos and pay-TV operators following IBC.

Massive’s Operator Tier Launcher lets operators deliver all the benefits of Android TV to their customers while keeping full control over the look and feel of the brand experience, the release stated. This includes being able to redesign the UX on the fly, introduce new content layouts for different subscribers, and prioritise the operator-owned content over third-party video assets.

Underpinned by Massive AXIS, a targeted UX platform, operators can also roll out features such as subscriber segmentation and UI personalisation. This was a key focus of the World Cup soft launch, with Massive’s Launcher used by the operator to deliver tailored experiences for different types of sports fan during the event.

Commenting on the launch, Ron Downey, CEO at Massive, said: “This year has shown that Android TV is a staple in every operator’s arsenal for the next generation set-top box. We’ve used our heritage in UI and personalisation with companies such as AT&T, the BBC and Telecine to feed into our Launcher, helping operators go to market with Android TV much quicker than they could with standard STB middleware.”

Massive is demoing its Android TV operator tier launcher, and the latest evolution of its AXIS user experience and content delivery platform, at IBC in Hall 14, Stand F06.