Nagra, a Kudelski Group company has launched NexGuard QuickMark, a subscriber-level watermarking solution to fight piracy of premium live sports on open devices.
While premium live sports are a key growth driver for legitimate pay-TV service providers, they are also a fast-growing target for pirates who are starting to use open client devices, such as laptops and tablets, as a video source for their pirate services. In this new and growing piracy environment, legitimate service providers require effective anti-piracy solutions and tools, and subscriber-level watermarking is recognised as highly effective, when combined with a secure player, the release stated.
Commenting on the solution, Harrie Tholen, VP of Sales, Nagra Anti-Piracy & NexGuard, said: “The key to combatting OTT piracy of live sport events is to identify its source and shut it down quickly. NexGuard QuickMark is a watermarking solution for open client devices, that, when combined with a secure player, gives service providers and content owners the ability to detect which subscriber is re-streaming their live sports event and put a stop to it in real-time. It’s a must-have in their anti-piracy toolset.”
NexGuard QuickMark complements the existing NexGuard watermarking solution for set-top-boxes and is part of Nagra’s suite of anti-piracy services. Its detection capabilities reportedly enable near real-time identification of the subscriber at the source of the piracy and the appropriate action to stop it. Using content identification technologies such as real-time fingerprinting, NAGRA can capture pirate streams from the internet, social media and illicit streaming devices, and feed them into the QuickMark detection platform via an automated interface. As a client-side solution, NexGuard QuickMark does not require any modifications to the encoding, DRM or CDN systems, the release stated.
NexGuard QuickMark will be available to premium sports service providers in late 2018.
NAGRA Anti-Piracy Services, NexGuard watermarking and content value protection solutions will be on display on NAGRA stand, 1.C81, at IBC 2018 in Amsterdam, from September 14-18, 2018.