Walking through the busy halls of BroadcastAsia 2018, it was heartening to note the number of companies focused on the quality of the end-user experience. Once such company that we met was French startup Streamroot.
As part of the French Pavilion at BroadcastAsia 2018, Streamroot showcased its hybrid video CDN solutions reportedly enabling VOD streaming providers to offer a better video experience to their viewers.
Speaking to BroadcastPro ME, Mackenzie Logan, Business Development Manager of Streamroot.io said: “We work on optimising video delivery to end users. Take the World Cup for instance. We are delivering World Cup streaming services for many large broadcasters around the world. Our mesh network technology allows people to watch content at the same time, improving the quality of the viewing experience, as well, for the end user. We ensure the broadcasters’ bandwidth does not become saturated trying to make sure everyone has a better viewing experience.”
Broadcasters such as Canal+, Dailymotion and Eurosport, among others, have reportedly deployed Streamroot DNA distributed network architecture across their digital offerings.
Highlighting the advantages of the solution, Mackenzie said: ”Our solution helps broadcasters offload a significant volume of traffic, thereby using up to 20 times less server capacity and bandwidth to deliver the same content. Broadcasters have reported an increase in average play time and engagement by up to 20%.”
The company release states that by intelligently multi-sourcing content delivery from both the CDN and a mesh network of devices watching the same stream, Streamroot DNA offers the flexibility and resiliency that a traditional video CDN lacks with a solution that scales naturally to any platform and delivers high quality to any audience.
In late 2017, the French startup raised $3.2 million from Partech Ventures, Techstars Venture Capital Fund, Verizon Ventures and R/GA for its peer-to-peer video delivery technology. Streamroot reportedly now powers 400 million video sessions per month.
Speaking about the revenue model and highlighting the relevance of the model for the MENA region with its unequal CDN coverage, Mackenzie added: “We do it in on a monthly basis based on the number of concurrent viewers, which is the number of people watching the video at the same time. With the rise of OTT delivery, when you go to places with unequal CDN coverage, our solution allows people to elevate their viewing experience because the technology is allowing them to grab the content closer to home instead of them having to go all the way back to the source. They are able to grab that content from someone right across the street. That is really what we are focusing on in regions with unequal coverage today.”