Pixel Power debuts playout solutions at BroadcastAsia

Pixel Power will be showcasing two of its newest software products – CREATE, an app for building graphics templates, and StreamMaster PRODUCE, which fulfils and delivers graphics in real time – alongside its full range of creation and playout automation systems designed for services on linear, OTT and VoD at BroadcastAsia.

Following its acquisition by Rohde & Schwarz in November 2018, Pixel Power, which retains its individual identity, is co-exhibiting with its parent company on stand 4T3-01.

These new products add to the solution set which is based on two technology platforms from Pixel Power: StreamMaster Media Processing and Gallium Workflow Orchestration. As per the company, these platforms are constructed using a flexible function-block architecture, allowing solutions to be compiled which precisely meet the needs of each individual user while providing the optimum use of processing power for maximum efficiency.

The company states the architecture is completely ‘virtualizable’ and can be implemented in dedicated appliances in the machine room, in a corporate data centre or in the cloud. This allows systems right up to full premium channel playout in the cloud to be created, that precisely suit the needs of the user. It also means that they can be reconfigured should those needs change, for instance, to add 4k or HDR Ultra HD.

Commenting on the new products, James Gilbert, CEO of Pixel Power said: “Consumers today expect to be able to see their favourite channels on air and online, in seamless quality. That means media companies must turn content around very quickly from linear playout to catch-up and video on demand services, adding the appropriate branding and messaging as they do so.”

“The only way to do this is with a singular approach that takes the building blocks of the channels and constructs each output perfectly,” Gilbert explained.

“Our virtualizable platform is the simplest route to achieve this at any scale, allowing them to define their own workflows and deliverables, and modify and update those definitions at any time.”

Gallium PLAYOUT is an integrated and scalable platform for scheduling, asset management and playout automation. In association with StreamMaster DELIVER, the integrated playout engine for linear and OTT channels, it provides a scalable solution for content delivery. The platform can be implemented in the machine room, in the data centre or in the cloud – or in a hybrid of all three. This is achieved through the use of identical software virtual machines so the operator and consumer see no difference in quality, performance or functionality.

The same core platforms can deliver other functionality, including the new StreamMaster PRODUCE, the multi-channel, multi-operator virtualizable graphics creation and playout solution, and StreamMaster BRAND, a software-defined branding and graphics playout engine for 24/7 transmission. StreamMaster DELIVER is a software-defined integrated playout engine for 24/7 linear/OTT TV using dedicated COTS servers or virtualized in a data centre or public cloud. It offers real-time master control of live feeds, real-time graphics and DVE over SDI and/or IP streams.

Gallium FACTORY is a file-based content packaging solution that automatically generates clips, promos or trailers through the use of graphics templates, eliminating unproductive manual work.

“Solving the technical challenges our customers face in the software-defined world is one of the most interesting and most exciting things we do at Pixel Power,” concluded Gilbert.

“What is really important is doing so in a way which is operationally convenient and commercially affordable. By providing feature-rich, sophisticated technology purely in software, running on COTS hardware and which is virtualizable, Pixel Power delivers solid, proven solutions.”