The roll-out and new appointments are part of Viacom’s ongoing expansion plans to enhance its international production capacity in English and Spanish languages.
The exclusive partnership will offer Amazon Prime’s streaming service free for the first three months; Customers can then pay 11 AED monthly for the next six months and 22 AED per month thereafter.
Farrell will lead the international original teams in Japan, India, Europe, Mexico and Brazil, as well as future locations. Previously, he had helped launch Prime Video in these locations.
du, from Emirates Integrated Telecommunications Company (EITC), has signed a distribution agreement at GITEX with Amazon Prime Video to offer du customers choice in video content
New report suggests Netflix, Hulu, and Amazon Prime Video will shift an increasing percentage of their content budgets from licensed content to originals.