Nielsen’s UAE Radio Audience Measurement, which measures listenership for 52 radio stations revealed that this growth is seen predominantly in 25-44 year olds.
The lack of audience measurement in MENA is a fundamental weakness in the satellite TV broadcast ecosystem, writes Robert Lakos as he outlines easy-to-use solutions.
The MENA TV advertising industry has just come through a very tough year. It’s tempting to think things can’t get much worse, but if we look at global trends, traditional TV advertising has far tougher times ahead. In January 2016, NYU Stern Professor Scott Galloway asserted: “The...