Majid TV stayed authentic to the character of Pablo by choosing an autistic child to represent the protagonist along with regionalising the design and graphics in the production.
Mena.tv will have a Ramadan page with ten brand new titles scheduled for release in May 2019. The campaign launch will coincide with the Dubai International Content Market event.
The pavilion showcases original Arabic drama, documentaries, lifestyle and kids’ titles from award-winning producers such as Cedars Art, Eagle Films, Rotana, Ro’ya and Abu Dhabi Media.
The event, taking place at Dubai’s Jumeirah Beach Hotel, on December 9-10, is slated to welcome more than 350 buyers representing TV stations, OTT platforms, mobile operators and in-flight entertainment.
With more than 100 series created for Ramadan this year, there is a rise in drama for GCC audiences, possibly related to KSA's recent media reforms. A table, based on mena.tv research, shows the top marketed dramas this season, and the channels that have acquired the broadcast rights.
The online content hub signed new deals with nine distributors and producers from USA, Japan, Malaysia, India, Pakistan, Spain and France at DISCOP Dubai.
The panel on MENA content could not predict where the region’s next internationally successful production will emerge, but agreed that the 30-episode Arabic drama formula needs an urgent rehaul.
www.mena.tv content listings platform wins Best Distribution Initiative of 2017 at the TBI Content Innovation Awards, held on the eve of MIPCOM 2017 at Cannes.
The Ramadan TV phenomenon is unique to the MENA region, where a typical TV viewer tunes into their favourite drama, switches channels during the ad break and catches the same drama on at least two other channels.
mena.tv, a ChannelSculptor initiative, has launched a content hub to give regional broadcasters a platform to showcase their programming libraries and attract both regional and international buyers.