According to Nielsen, 89% of the total UAE population tuned into radio every week in third-quarter of 2018, which is 2% fewer (221,000 listeners) in reach compared to the previous quarter.
Roger Paine, a former station manager and breakfast show presenter of the original Capital Radio UAE, is re-launching the new station - Capital Radio - in the UAE.
Much of this increase in listening during Ramadan was seen among Indians and South Asians, and people aged 25-39 years old, while listening levels for Emiratis and expat Arabs dropped.
Nielsen has appointed Andrey Dvoychenkov as the new Managing Director for Arabian Peninsula and Pakistan, based in Dubai, UAE.
Nielsen Digital Ad Ratings measures age and gender demographics, among other criteria, for an ad campaign’s total digital audience across computers, tablets and smartphones.
The findings indicated that on average, 7.89 million people spend nine hours a week listening to the radio. There are three listening peaks throughout the day, morning, post-lunch, and early evening.
DPA Microphones has announced that Kalle Hvidt Nielsen will become the company’s new CEO from September 1, 2016. Nielsen will succeed interim CEO, Thorsten Reuber, who has managed the company since January 25, 2016. “I’m thrilled to join such a strong and talented team,” Nielsen stated...
Galvanised by political and social change, the Middle East’s media landscape is witnessing unprecedented developments driven, in part, by a surge in private investment and a revival in entrepreneurial spirit, Sarah Messer, Nielsen’s new director of media for MENAP, tells BroadcastPro ME Settling...