The Dubai International Content Market (DICM), formerly called MYCONTENT, concluded last month with more than 700 visitors in attendance, according to Index, the event organiser. Index also said in a statement that more than 250 buyers from 35 countries attended the market, and engaged in 845 meetings with the exhibitors.
The conference brought together 20 local and international speakers, who spoke about the challenges facing the content market locally and internationally. Exhibitors included OSN, Rotana, Egyptian Media Production City, MBC, Netflix, Twitter and Etihad Airways, showcasing their latest projects and ventures.
Speaking about the event, Vlad Borovina, Project Manager of DICM, told BroadcastPro ME: “The MENA region is a huge market of 20+ countries with more than 1,000 broadcasters and numerous SVOD platforms. Many of the region’s 75 telecoms companies are also delivering content services. With the opening of the Saudi market, home to one of the biggest untouched markets, it’s obvious that MENA is on everyone’s agenda. In the Middle East, there is no place like Dubai in terms of logistics, safety, facilities, technology and travel. If we are to have such an event, it needs to be in Dubai.”
Speaking about the changes to the structure of the event and the venue, Borovina added: “We have made a lot of changes in the past year, and we are happy to see the positive reactions from our participants. Despite launching the event quite late in the year, the turnover was impressive from both exhibitors and non-exhibitors. This was possible thanks to strategic partnerships established with the likes of Dubai Media City, DFTC, BroadcastPro Middle East and mena.tv, which created a solid and healthy base for this event to grow in the coming years.”
Besides exhibitors from the region, DICM also attracted new exhibitors from Canada, the UK, France, Nigeria, India and Japan, among others.
“We have expanded our target audience to Central and Eastern Europe in terms of buyers, creating a diversity of interests for the two-day event. We also allocated more resources to the matchmaking platform, which is managed now by my colleague Irina Deaconu, who comes with many years of experience in this key element of organising an exhibition.
“As the only one in the region focused 100% on buyers and sellers, there is a huge responsibility to deliver a successful platform for media professionals to meet and network. We have already started planning the 2019 edition, and we will share all details with the industry shortly,” Borovina concluded.