In conversation with BroadcastPro ME, Rajendra Salgaonkar, Head of Sales at Dubai World Trade Centre, discusses the show, its recent advancements and its role as a premier platform for the media and satellite industries.
Congratulations on completing 30 years. Could you elaborate on how CABSAT has managed to elevate its presence and impact in the industry?
CABSAT, now celebrating its 30th anniversary, has grown into a revolutionary platform among stakeholders, solidifying its position as the region’s largest gathering for the media, broadcast and satellite industries. The platform brings together prominent members of the international media community while also encouraging industry experts to lead insightful discussions. This has helped make CABSAT a prominent platform in the industry, laying the groundwork for several strategic partnerships and business opportunities and helping the sector embrace new market trends. The latest edition of CABSAT also highlights emerging developments in the satellite technology, media and entertainment landscape with several exclusive sessions such as the Content Congress, SATExpo Summit and Co-Production Salon, with a big focus on AI’s impact on the media industry.
Can you share any numbers on exhibitors, visitors and pavilions?
This year’s event, being one of the Middle East and North Africa’s largest gatherings for the media and satellite communities, is welcoming 150 world-class speakers and industry specialists and 450+ exhibitors from 128 countries, with over 18,000 visitors. CABSAT serves as a key destination for networking, career advancement and keeping up to date on the latest developments and insights into the industry and the content-driven ecosystems of the MEASA. Over the years the event has welcomed the highest number of regional attendees, including engineers, system integrators, broadcasters, content buyers, sellers and distributors, all of which suggests that attendance will be high this year as well.
With the integration of Integrate ME and the Co-Production Salon, how has CABSAT evolved to meet the changing needs of the industry?
The Co-Production Salon is an exclusive, invitation-only lounge for the most esteemed production houses, OTT platforms, TV networks, content investors and brand representatives in the region. This is a strategic initiative from CABSAT in recognition of the changing landscape of content production and rising prominence of OTT services. Likewise, Integrate Middle East connects pro-AV manufacturers and stakeholders to advance its integration into the broader entertainment industry as well as other vertical markets. Our goal in co-locating with Integrate Middle East 2024 is to provide attendees with a unique opportunity to discover and engage with the newest innovations that are shaping the media, entertainment and satellite technology space.
What strategies have been implemented to ensure maximum footfall and engagement at CABSAT?
We’ve implemented a comprehensive approach. Firstly, our marketing strategy involves targeted campaigns across various channels. These highlight tailored value propositions for each market segment, enticing attendees to explore the event further. In terms of content and programming, we’ve curated a diverse range of sessions, panel discussions and networking opportunities specifically designed to cater to the interests and needs of these segments. By offering compelling content and renowned speakers, we aim to attract a diverse audience and foster meaningful engagement. Furthermore, strategic partnerships with industry associations and sponsors play a crucial role in broadening our reach and enhancing the overall event experience. Through collaborative efforts we’re able to offer exclusive benefits and incentives to attendees, further incentivising participation.
In what ways does CABSAT differentiate itself from other exhibitions in the region and globally?
CABSAT sets itself apart through its focus on innovation, diversity and industry relevance. CABSAT provides a platform that encompasses the entire content creation, production and distribution ecosystem, catering to diverse sectors such as broadcasting, satellite communications and digital media. Additionally, the event fosters networking opportunities and knowledge exchange among industry professionals, contributing to its reputation as a premier destination for media and entertainment stakeholders. CABSAT remains a leader due to its longstanding presence, strategic partnerships and continuous efforts to evolve with the changing landscape of the industry.
How do you envision the future of CABSAT, considering the evolving landscape of the broadcast, satellite, pro AV and content industries?
With a history of 30 years, CABSAT has consistently made an impact on the content creation, broadcast and satellite industries, providing a truly transformative platform for business, networking and knowledge-sharing opportunities for the MEASA region. CABSAT will continue to work with innovative content creators, producers and broadcast technology providers to fuel the growth of the industry, while also adapting to the shifting demands and attributes of the sector.
With the rise of virtual events and digital platforms, how has CABSAT adapted its approach?
Our goal at CABSAT is to provide attendees with the opportunity to witness and experience the newest advancements in the media and entertainment industries. CABSAT ensures a collaborative setting for stakeholders to come together and assess new possibilities and challenges in the industry. Likewise, hands-on discussions and networking opportunities ensure a more personalised and immersive experience.
Are there any special highlights from this year that you would like to talk about?
This year, CABSAT is offering an exclusive Ambassador programme that is open to exceptional business leaders. This distinguished group of experts will help shape the media and entertainment landscape, initiate high-level conversations and transform the region into a leading destination for the sector. This year’s elected members consist of several notable individuals, including Shekar Kapur, noted Bollywood filmmaker; Sanjay Raina, a media and entertainment executive; Manoj Mathew, Director of Studios and Events at Dubai Studios, Dubai Media; Kabir Khan, a film director; Crispin Dominic, CEO and founder, Action Filmz Production; Randall Barney, Director of Certification and Membership, World Teleport Association; Vijaya Cherian, Editorial Director, Broadcast and Satellite Division at CPI Trade Media; Virgil Labrador, Editor-in-Chief, Satellite Markets and Research; and Heba Korayem, Content Market and Distribution Specialist, H Consult.
