In their respective stands at the NAB Show, the companies are demonstrating the joint solution.
Accedo, Amagi and ThinkAnalytics have partnered to deliver viewer-centric experiences to FAST. The joint solution enables video service providers to increase video consumption by removing the hurdles of the current cable-like FAST experience.
Personalising linear experiences and enabling interactive features can help providers engage their audience better and increase hours of view and advertising revenue, two key metrics related to this business model.
The joint solution provides an opportunity for a FAST video service to curate personalised content experiences for their viewers, while allowing as many content providers to provide their channels to their service.
In this solution, using search and personalised recommendations powered by ThinkAnalytics based on a combination of viewer behaviour and first-party data, Amagi builds personalised EPGs and channels to deliver a personalised stream to Accedo. Through its video platform, Accedo transforms the stream to a personalised linear viewing experience.
Speaking about the new solution, Michael Lantz, CEO of Accedo, said: “The rapid success of FAST has mainly been driven by OEMs and major streaming platforms evolving their VOD proposition to launch aggregated FAST services. This has been quite disruptive, but we have not yet seen linear viewing adapt to maximise the potential of digital video. The plethora of channels is making content discovery more challenging and a massive overlap of content makes differentiation hard to achieve. If FAST can get the balance right, however, it has the potential to become a strong acquisition channel for service providers and will contribute greatly to the trend for hybrid monetization. We have seen a clear demand from the market to enable this level of flexibility while maintaining the premium experience of the OTT Space.”
Baskar Subramanian, CEO & Co-founder of Amagi, commented: “With our ringside view of the FAST ecosystem today serving all three stakeholders – content providers, FAST services and advertisers, we have developed an innovation agenda for the future of FAST i.e. FAST 2.0. We are thrilled that ThinkAnalytics and Accedo are joining us in our journey to advance our vision of FAST to bring streaming-like viewer experiences to cable-like content. We remain very bullish about the future of FAST and are committed to bring innovation to all three stakeholders in FAST through our partnerships”
Greg Riker, CRO, ThinkAnalytics, added: “With the cost of living on the rise and viewers seeking out lower cost or free entertainment content, we are seeing a rise in FAST as content owners look for new ways to monetise their assets. Our strategic partnership with Accedo and Amagi allows video providers to deliver a personalized and differentiated service that increases consumer engagement while driving more value to advertisers. It’s all about engagement and getting the correct content to the viewer, fast.”
The joint solution is presented at NAB Show on the Accedo (W2031), Amagi (W1401), AWS (W1701), and ThinkAnalytics (W2659).
