50m Facebook fans for National Geographic worldwide

National Geographic Channel has reached 50 million Facebook fans, propelling the fan page into the top 50 pages worldwide and making National Geographic Channel the second largest global TV brand page on Facebook.

“This 50 million-strong Facebook community allows us to keep all of our fans engaged at both the global and the local levels in all of the entertainment and information that National Geographic Channels offer. It’s a whole different level of experience with one of the best know media brands in the world”, said Liz Dolan, Chief Marketing Officer, National Geographic Channels International.

Sanjay Raina, Middle East General Manager at FOX International Channels, also added: “We are proud that National Geographic Abu Dhabi’s devoted Facebook fans make up 10.2 million out of those 50 million. National Geographic Abu Dhabi’s Arabic-speaking online community is dynamic, highly-engaged and deeply passionate about all topics related to factual entertainment. We look forward to further strengthening their social media interaction by continuing to provide them with a rich avenue for communication, information-sharing and creativity.”

To connect its online community, National Geographic Channels International (NGCI) redesigned its global Facebook fan pages to present a single brand to its 50 million users.  National Geographic Channel’s Facebook fans are now automatically assigned to one of 38 unique regional or country feeds based on their location. This ensures users receive the most relevant television schedule and show content information in their timelines based on their country.

 

New fans can “Like” the National Geographic Channel page from wherever they are to see local posts from the Channel, including news of National Geographic Channel events, personalities, programming, promotional offers and tune-in. Users are able to change their region by clicking “settings” as they travel around the world.