On February 19, Abu Dhabi Media Company will announce the details of its new programmes, series and platforms.
Abu Dhabi Media (ADM) has announced a new strategy that defines the general vision of the company based on innovation and modernisation of its content and digital platforms across its media assets. ADM is a subsidiary of Abu Dhabi Developmental Holding Company (ADDH).
According to the strategy, the details of which will be announced on February 19, 2020, ADM will be launching its new audience-centric content and digital platforms based on extensive audience research in the GCC and the Middle East.
Abu Dhabi Media’s vision for development is based on three factors: content that focusses on audience data and research; programmes that provide knowledge, entertainment and culture; and modern and user-friendly digital platforms.
Commenting on the announcement, HE Sultan bin Ahmed Al Jaber, Minister of State and Chairman of the Board of Directors of Abu Dhabi Media said: “This strategy aims to reflect the aspirations of the public and enhance the position of Abu Dhabi Media as a pioneer in content production. The strategy also aims to solidify ADM’s position as a favoured place of work amongst our national workforce in the creative sphere, including writers, presenters and media professionals. ADM’s strategy also includes the importance of training and development. I would like to take this opportunity to thank Abu Dhabi Development Holding Company and Abu Dhabi Media Board members for their efforts in overseeing the development of this new strategy. “
