The new system will streamline and standardise the submission of content proposals, thus prompting improved and expedited communication between ADMN and content providers.
Abu Dhabi Media Network (ADMN), the UAE’s prominent public service broadcaster and media company, has introduced a cutting-edge web-based Content Acquisition System, to automate the content acquisition process and optimise workflow efficiency. Aligned with ADMN’s new vision and strategic focus on key public service pillars, the initiative aims to elevate the public media landscape and reinforce the network’s position in the content creation industry.
The newly launched web-based system facilitates the seamless submission of proposals by production companies and content creators, marking a significant step towards enhanced communication between ADMN and content providers. With integrated features such as self-registration, profile management, production status updates, content delivery, tracking the contracting process, and direct communication with relevant teams, the system streamlines the entire content proposal submission process.
ADMN’s new system strengthens its relationships with stakeholders and suppliers, serving the network’s objectives in delivering impactful media content that caters to the aspirations of diverse segments in the UAE and the Arab world. The transformation aligns with strategic national interests, emphasising effective engagement with local, regional, and international audiences by creating diverse media content reflecting the values and heritage of Abu Dhabi and the UAE.
The comprehensive approach focuses on employing cutting-edge technology to deliver educational, informative, and entertaining programming for various age groups. Additionally, ADMN aims to provide media content and news programming for non-Arabic speakers, fostering a robust national media ecosystem in line with global media sector advancements.
