UAE telco Etisalat has signed a deal with state broadcaster Abu Dhabi Media. According to the deal, Etisalat will provide its eLife customer access to a wide range of on-demand content including drama series, cultural programmes, documentaries and talk shows offered by Abu Dhabi Media on multiple platforms. Rashed Al Abbar, vice president of Home […]
UAE telco Etisalat has signed a deal with state broadcaster Abu Dhabi Media. According to the deal,
Etisalat will provide its eLife customer access to a wide range of on-demand content including drama series, cultural programmes, documentaries and talk shows offered by Abu Dhabi Media on multiple platforms.
Rashed Al Abbar, vice president of Home Services at Etisalat said the companys aim is to provide our subscribers with high quality programmes in order to enrich their viewing experience.
Abdul Hadi Al Sheikh, executive director of Digital Media Services at Abu Dhabi Media, added: “Todays partnership comes as part of our strategic direction that will keep us up-to-date with the latest developments in the media technology sector. This partnership strengthens our position as a major production destination in the country as well as the region.
