The programme will be broadcast on Noor Dubai Radio, featuring a series of 13 episodes.
The Abu Dhabi Fund for Development (ADFD) has introduced the UAE’s first live radio show focused on sustainability, titled Sustainable Awareness. Launched in alignment with the UAE’s initiative to make 2024 the “Year of Sustainability,” the programme aims to enhance public understanding of environmental, social, and economic sustainability, according to a report by WAM.
The show will highlight the UAE’s leadership in sustainable practices and spotlight the efforts of national institutions in fostering global partnerships to tackle sustainability challenges. It will explore innovative solutions to support sustainable development goals and drive the transition toward a green economy.
Mohammed Saif Al Suwaidi, Director-General of ADFD, said: “We express our happiness about launching the first live radio programme on sustainability in the UAE, aligning with the country’s efforts to preserve its development legacy and in line with the Fund’s strategic objectives in building a prosperous and sustainable future for generations to come.”
He added: “Sustainable Awareness programme is aimed at raising the local community’s understanding of sustainability concepts and requirements while highlighting the UAE’s heritage in this field.
The educational programme aims to present best practices, quality initiatives, and developmental projects that support sustainable development goals, enriching Arabic studies and research with relevant information and knowledge about sustainability.”
The educational programme, airing on Noor Dubai Radio, will consist of 13 episodes featuring in-depth discussions with officials, experts, and thought leaders. Each episode will cover various aspects of sustainability, including best practices, development projects, and the role of national industries in supporting the UAE’s export policies and economic diversification.
In addition to discussions, the show will include cultural competitions with sustainability-themed prizes provided by ADFD. Topics will also cover climate change, global efforts to mitigate its effects, and the outcomes of COP28, highlighting the UAE’s success in balancing development with climate action.
The programme promises to enrich Arabic research on sustainability, offering valuable insights and knowledge to promote a sustainable future for all.
