Advanced Media to launch CINETomorrow in January 2024

Advanced Media, a major distributor of video, photo, broadcast, and cinema equipment, has announced to launch CINETomorrow. This event, an evolution of its biannual digital cinema community gathering, will serve as an interactive convergence point for digital cinema enthusiasts, virtual production aficionados, and advocates of sustainability in the media and entertainment industry.

CINETomorrow promises to be a dynamic platform for filmmakers, visionaries, and industry experts keen on exploring the future landscape of the cinematic experience. Set to take place at Advanced Media’s showroom and training facilities, the event spans from January 11 to 13, 2024, with nine workshops running from 11:00 AM to 8:00 PM. Registration for these workshops is free of charge.

The event will open its doors to the general public, offering an opportunity to witness the latest advancements in digital cinema. Attendees will also have the chance to delve into environmental awareness practices, including the integration of cutting-edge cloud technology and virtual production techniques.

On January 11, three workshops led by industry experts Simon Battensby, Simon Charles and Ryan Burr, and Tim Fare Mathews will kick off the event.

The ‘Lighting for Drama’ workshop by Gaffer Simon Battensby will explore the art of lighting scenes for dramatic effect, covering topics such as lighting choices, day-to-night transitions, and practical lamp selections.

Sound specialist Simon Charles and Sennheiser’s Ryan Burr will host the ‘Microphone Selection for Different Film Genres’ workshop, providing insights into choosing the right microphone for various cinematic situations. Another highlight, the ‘Sony Burano: Changing the Way You Shoot’ workshop, will showcase the all-new Sony Burano 8K Cinema Camera, presented by Tim Fare-Matthews, Alpha ambassador for Sony.

January 12 will feature workshops by Mark ‘Hobz’ Hobson and Mostafa Salah. Hobz’s sessions will cover RED Digital Cinema Cameras and the intricacies of lens optics in cinematography. Mostafa Salah’s ‘Workflow and Post’ workshop will shed light on the critical aspects of efficient post-production in filmmaking.

On January 13, Iain Churchill-Coleman will lead the ‘Mastering Remote Production for Video Editors’ workshop, emphasising the essential skill of remote editing in the current fast-paced industry.

The event will also bridge the gap between environmental awareness and the audio-visual industry with Filipe Pereira’s workshop, ‘Audio Visual Industries’ Path to Sustainability,’ exploring the three pillars of sustainability—economic, environmental, and social.

Simon Battensby will return on January 13 to conduct the ‘Lighting for Virtual Production’ workshop, offering live demonstrations of lighting techniques for scenes in virtual reality. Attendees will gain insights into choosing the right equipment for a compelling final image, with topics ranging from lighting styles to special tricks and common mistakes to avoid.