Advanced Media to relocate headquarters to Sheikh Zayed Road

Dubai-based distributor Advanced Media Trading, which represents more than 100 brands in the professional broadcast, AV and photography sectors in the MENA region, is relocating its operations to a brand-new location on the mezzanine floor of the Galadari Automobile Building (Mazda Showroom) in Sheikh Zayed Road, Dubai. At a time when most companies have been cautious with their investments, the distributor’s bold and ambitious relocation from Al Khaleej Centre, Bur Dubai, where it launched its operations in 2003 and expanded over the years, comes as a big surprise but has also renewed people’s confidence in the market. The distributor also introduced a brand-new logo earlier this month to reflect the strategic changes the company is undertaking to continue maintaining its top spot in the market.

“We will have a 1500 sqm showroom and offices at the new location to start with. Our workshop and training programmes will also be held within this space. This move will allow us to undertake further expansion and bold transformation in the future,” commented Kaveh Farnam, CEO of Advanced Media Trading.

“Our Al Khaleej operations will cease on May 31. Our new showroom on Sheikh Zayed Road will be open from May 31. Our warehouse location continues to remain the same. Our office and mobile phone numbers, as well as e-mail contacts, will also remain unchanged.”

Alongside the new move, Advanced Media has also created a more dedicated space for its service centre, including a special space to service DJI products, for which the company will now be the exclusive distributor in the MENA region. The service centre will be located beside its warehouse on 8th Street at Al Quoz Industrial area in Dubai.

“With this strategic relocation, we have now ensured that our showroom and warehouse are very close to each other. We have also created a dedicated service centre for DJI because their products are in big demand and have always been. We have seen a big boom in the market this year. There has been increased interest in drones and mirrorless cameras, which indicates that production is again ramping up in the region. We are also seeing a big demand for RED cameras in the region. This year, we have sold more than 70 units since its launch and we have a backorder for more than 100 units. Every month, we are typically selling at least three big RED cameras. Likewise, the demand for ARRI cameras is very high. So there is a big demand in the market and our new showroom and facilities have been redesigned with these factors in mind.”

Farnam also added that the Saudi market, where Advanced Media launched a big showroom two years ago, is also doing extremely well.

“Based on the kind of products that are selling, we can gauge market needs and Advanced Media has always tried to stay on top of these requirements,” he added.