Advanced Media Trading signs deal with Pixotope at CABSAT

Advanced Media Trading (AMT) has forged a strategic partnership with Pixotope, a software platform offering end-to-end real-time virtual production solutions. The key highlight of this strategic collaboration is Pixotope’s participation at CABSAT 2024.

Within Advanced Media’s CABSAT booth, Pixotope unveils its latest virtual production solutions, demonstrating its prowess in transforming immersive storytelling. Among the highlights is an XR production depicting 1950’s New York, powered by Pixotope Graphics XR and Pixotope Graphics AR systems, leveraging EPIC’s Unreal Engine, along with Pixotope Vision tracking and XD Motions’ ARCAM 20 and I.O. BOT.

Pixotope is at the forefront of democratising virtual production, empowering content creators with accessible solutions for pushing boundaries in storytelling. With a track record of success in demanding live productions worldwide, Pixotope offers media content owners and producers a reliable and sustainable end-to-end Virtual Production Platform.

Speaking about the collaboration, David Dowling, Chief Revenue Officer at Pixotope, said: “We’re thrilled to join forces with Advanced Media Trading to bring our broadcast solutions to the MENA region. This partnership highlights the growing demand for virtual production technology in this dynamic market. By equipping local creators and broadcasters with our virtual production platform, we hope to inspire a new wave of projects that embrace the possibilities of this transformative technology.”

Alaa Al Rantisi, Co-Founder and Managing Director at AMT, added: “Advanced Media has always positioned itself as a pioneer in understanding and responding to market demands and of course, it is very exciting to be partnering with Pixotope to explore and showcase the latest in virtual production. We are looking forward to the new opportunities we can both create in the local creative market as a reseller and collaborator.”

This collaboration aligns with Pixotope’s mission to promote accessibility, ease of use, and customer success in Virtual Production worldwide, with operations spanning 24/7 across four continents.