The strategic partnership aims to enhance revenue within the Middle East's media and entertainment industry.
Adyen, the global financial technology platform trusted by leading businesses, has announced an expansion of its partnership with Cleeng, the premier SaaS platform for Subscriber Retention Management (SRM) in the media and entertainment sector, into the United Arab Emirates (UAE) market. This milestone marks Cleeng’s entry into the UAE, leveraging its established presence in the US and Europe to better cater to broadcasters in the Middle East and North Africa (MENA) region. The expansion was instigated by the requirements of TOD, a major sports and entertainment streaming service under the umbrella of beIN Media Group in the MENA region, underscoring the burgeoning demand for Cleeng’s services in this burgeoning market.
Addressing the prevalent issue of revenue loss stemming from expired card details, Cleeng’s merchant employs Adyen’s Real Time Account Updater to automatically refresh card information, ensuring uninterrupted service for subscribers. Furthermore, Adyen has introduced innovative solutions like Network Token Optimisation, which Cleeng leverages to bolster data security while maintaining robust authentication rates. Coupled with Adyen’s risk management tool, RevenueProtect, designed to identify and mitigate fraud for new sign-ups, the partnership between Cleeng and Adyen expands payment options to accommodate customers worldwide, streamlining the payment process for an enhanced user experience.
Commenting on the deal, Sander Maertens, Head of Middle East at Adyen, said: “Our collaboration is built on a shared vision of simplifying technology. By merging Cleeng’s expertise in SRM with our payments, data, and financial management into a single solution, we’re not only facilitating business growth but also elevating customer experience in the online entertainment sector across the MENA region.”
This partnership heralds an era of enriched user experiences and heralds new avenues for payment growth and innovation in the dynamic MENA region market.
Gilles Domartini, CEO at Cleeng, added: “We are excited to venture into the MENA region, a strategic move driven by customer demand. Our goal is to deliver top-tier service to our clients, increase conversion rates, and boost recurring billing success to enhance Customer Lifetime Value (LTV). Integrating Adyen’s cutting-edge solution ensures that every subscription transaction is smooth, secure, and tailored to local needs. Leveraging our 14-year partnership with Adyen, Cleeng provides a secure end-to-end payment orchestration critical for any broadcaster to secure revenue and boost retention.”
