Africa 24 Group and AUB plan to launch a joint development programme in sports, the creative industries, media training, and partnership with institutions and corporations to promote African creative genius.
The Africa 24 Group has become a member of the African Union of Broadcasting (AUB), the media professional organisation in Africa with over 80 members. The AUB is also the only African organisation and member of the World Broadcasting Union (WBU).
The Africa 24 Group will actively participate in all the activities of the African Union of Broadcasting, particularly in the broadcasting, distribution and sharing of its contents to all members of the AUB across the continent and its associate members around the world.
The continent’s major audiovisual brand, Africa 24 Group has had a total of four full HD television channels since November 2022.
Grégoire NDJAKA, Director General of the AUB, said: “The Africa 24 Group, which has been the official media partner of the African Union since 2019, joins the big family of the AUB, its 80 members and partner institutions to share a common vision of promoting the continent’s media. We will develop a dynamic platform with Africa 24 to reinforce a positive narrative of Africa’s past, present and future potential. The Africa 24 Group is a real continental success, thanks to its ability to develop content at the local level on the major themes of current Africa. We must work together to promote, strengthen the influence and consolidate the position of the countries of the continent on African and global issues.”
For the Africa 24 Group, which will celebrate its 15th anniversary in February 2024, joining the AUB is a major step that marks a new dynamic in its development. From being the continent’s leading French-speaking news channel, Africa 24 is now a leading publisher with a good reputation among the African population, senior executives and decision-makers. The development prospects of the Africa 24 Group are in line with the partnership signed between Africa 24 and the African Union and its member countries like the Republic of Cameroon, which is a reference institutional partner of the Media Group.
Constant Nemale, Founder of Africa 24 Group, added: “The membership with the AUB marks a new direction that is part of the “Attractive Africa” vision, the objective of which is to see African institutions and business enterprises support and promote the development of the continent through innovative local content. Becoming a member of the AUB is the greatest professional reward for the Africa 24 Group. This membership will enable our media through its four channels to collaborate more effectively with all the media on the continent, to strengthen the quality of productions, develop synergies, and be part of a dynamic of cooperation to initiate content in the official languages of the continent, namely French, English, Portuguese, Arabic, but also in the various African local languages.”
Through its “AUBVision” content exchange platform, the AUB makes available to its African members and partners the European Broadcasting Union – European Radio-Television Union (EBU), Radio-Television Union Arab States (ASBU) and the Asia-Pacific Broadcasting Union (ABU), etc., contents of Africa 24 Group.
The African Union of Broadcasting and the Africa 24 Group will initiate a joint development programme in sports, the creative industries, in the training of media professionals and also towards institutional and corporate partners to promote African creative genius in all fields.
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