The revenue derived from SVOD in the African market is expected to increase by six times the current value by 2025, according to Digital TV Research.
Revenue derived from subscription-video-on-demand in Africa is expected to reach $1,055m by 2025, compared to the 2019 total of $183m, according to a Digital TV Research report.
Further, the SVOD subscriptions will rise to 9.72m by 2025, up from 2.68m at the end of 2019. South Africa (3.24m by 2025) will remain the subscription leader, with Nigeria (2.14m) in second place.
The top six platforms accounted for 86% of the region’s SVOD subscribers by end-2019, with this proportion to climb to 94% by 2025.
Netflix will add 3.6m subscribers to total 5m by 2025. Disney Plus is not expected to start until 2022 but will have 1.37m paying subscribers by 2025, the report said.
Commenting on the report, Simon Murray, Principal Analyst at Digital TV Research, said: “Over the last year, there has been a shift from cheap, local platforms towards the multinational players. This means higher revenues as their prices are higher than local players, but it also keeps subscriber numbers low.”
