The show has come up with new songs, animated Sesame Street spots, and an ongoing release of resources to help caregivers and young children navigate through the ongoing crisis.
Sesame Workshop is rolling out brand new content for Ahlan Simsim as part of its ‘Caring For Each Other’ initiative to help families stay physically and mentally healthy as the coronavirus pandemic continues.
The new content includes animations on healthy habits, resources providing comfort, and activities that caregivers can use to spark learning in areas like reading, math, science, and more.
The animated spots, which will be available in 18 languages, include Elmo’s new Washy Wash song (updating the popular Brushy Brush), as well as Sesame Street Muppets learning how to sneeze properly, and how caring for yourself means caring for each other.
Ahlan Simsim Muppets also demonstrate different situations where children and families should wash hands — after coughs and sneezes, before eating, after playing, after using the bathroom and more.
The new animated spots will be distributed through a wide range of partners in the US and globally, including HBO, PBS KIDS, and local PBS stations, Univision, the Ad Council, YouTube, Sesame Street in Communities partners, and international broadcast partners.
Commenting on the initiative, Jeanette Betancourt, Senior Vice President of US Social Impact, Sesame Workshop, said: “Sesame Street is there for children and families whether it’s a sunny day or a stormy one, and unfortunately many families are facing unprecedented challenges right now. Through ‘Caring for Each Other’, we’re committed to supporting families for the duration of this crisis and beyond—equipping them with the tools they need to get through this together and look to the future with hope and optimism.”
