Al Arabia will also prepare a media plan with the company and a commercial offer.
Al Arabia, which stands for Arabian Contracting Services Co., and owned by MBC Group, has secured a deal to provide advertising services to Qatar’s Elan Media Advertising, reported by Arab News.
As part of the agreement, Al Arabia will seek to attract customers and businesses to the local market in Saudi Arabia, Egypt, Bahrain and Kuwait during the FIFA World Cup 2022 to be held in Qatar, according to a bourse filing
MBC Group backed-Al Arabia’s scope of work also includes preparing a media plan with the company and a commercial offer.
