Al Jazeera Sport has appointed OMD and TBWARAAD, two Omnicom Group agencies, to develop and deploy communications campaigns across the Middle East and North Africa. It is widely known for owning the exclusive broadcasting rights in the Middle East for major football tournaments, such as the FIFA World Cup, the UEFA European Championship and the […]
Al Jazeera Sport has appointed OMD and TBWARAAD, two Omnicom Group agencies, to develop and deploy communications campaigns across the Middle East and North Africa.
It is widely known for owning the exclusive broadcasting rights in the Middle East for major football tournaments, such as the FIFA World Cup, the UEFA European Championship and the FA Cup amongst others.
Since its launch in November 2003, Al Jazeera Sport has enjoyed tremendous success in the region and its 17 channels, four of which are free to air, are now available in over 20 territories in MENA.
OMD and TBWARAAD will work together to bring Al Jazeera Sport’s coverage to every home and further enhance its image as the leading sports broadcaster in the MENA region.
“For OMD, working with a powerhouse such as Al Jazeera Sport is a tremendous honor. We are excited to bring our strategic media planning experience to the table to help Al Jazeera Sport achieve its vision and become the home of sports in the entire MENA region”, commented Fadi Chamat, general manager of OMD Lower Gulf.
“Together with TBWARAAD, our aim will be to connect Al Jazeera Sport with every household in the region, in an innovative and impactful way.”
Speaking of the appointment, Reda Raad, COO of TBWARAAD Middle East said, “Needless to say, this is a very exciting win for us. The team is delighted to be working with Al Jazeera Sport and is really looking forward to producing innovative, inspiring work that will appeal to and excite the many Al Jazeera Sport fans throughout the region. The campaigns are fully integrated and are a great opportunity for TBWARAAD and OMD to demonstrate the team’s knowledge and insight into the region.”
