The partnership aims to promote the growth and expansion of the advertising marketing in the Middle East.
Trenta for Art Production and Distribution, owners of Egypt’s Al-Nahar TV Network has announced appointed C-Media of Choueiri Group, as the exclusive media representatives for Al-Nahar TV (General Entertainment Channel) and Al-Nahar Drama (Series Channel).
The tie-up grants C-Media the exclusive rights for commercial advertising sales and marketing for both satellite TV channels within Egypt, and across the Middle East region.
As part of Choueiri Group C-Media’s remit will be focused on broadening the scope for exceptional advertising and marketing opportunities across both platforms.
Speaking about the new appointment with Al-Nahar TV Network, Choueiri Group’s Chairman and CEO, Pierre Choueiri said: “As the Egyptian TV market continues to build on its proven track record of innovation and quality, it remains a very attractive proposition for regional audiences and advertisers alike. We are honoured to become a part of Al-Nahar TV Network’s journey moving forward, which will be focused on exploring the fullest potential of their two flagship channels”.
He added: “Choueiri Group’s focus on the future and digitisation will ensure that the Al-Nahar TV Networks benefits from our Group’s investments into better data, research and content, to propel its success well into the digital age and beyond”.
The move will leverage the programming leadership and growing local and regional reach of the Al-Nahar Television Network’s channels to the benefit of advertisers across the MENA region.
Ala El Kahki, CEO of Al-Nahar TV Network stated said: “We are very pleased to have taken this major step forward, to establish the start of a long-term partnership between Al-Nahar TV, Al-Nahar Drama and Choueiri Group’s C-Media. As regional market-leaders, we are confident that they will serve as the ideal partners to deliver on our vision for what both of our Network’s leading channels can accomplish for viewers and advertisers in Egypt as well as the wider MENA region”.
