Both parties have set a vision and business strategy for expanding the advertising marketing and achieving commercial growth.
Egypt’s Al-Nahar TV network has announced that exclusive advertising rights will revert to Trenta Co. and its affiliates, Media Line (together Trenta), after almost one year of an exclusive collaboration with Choueiri Group’s C-Media.
The tie-up will come into effect from January 1, 2022.
A release from Al Nahar TV said: “The decision was taken by the parties’ respective managements in furtherance of their best common interests, following a year of collaboration. In a short period of time, Trenta and C-Media have built trust between each other and with the Egyptian advertising market that will endure beyond the termination of their agreement and pave the way for future collaborations.”
