Interested candidates can apply for Alamiya Filmed Entertainment’s Writers’ Masterclass via the AFE website.
Alamiya Filmed Entertainment (AFE), the up-and-coming independent film studio based in Riyadh, has officially announced its plans following the strategic acquisition of Lyra Pictures in 2023. With a fresh identity and a distinct approach to filmmaking, AFE is focused on crafting stories worth telling.
Sultan Al Muheisen, CEO and Chairman of Alamiya Media and Chairman of AFE, reflects on the strides made since the acquisition of Lyra: “With AFE, we are injecting unparalleled creativity and influence into the film industry. Our vision is bold, and our aspirations are lofty, shaping the future of cinema in the region.”
Under the leadership of Wesam Kattan and Bassma El Afghani, CEO and President of AFE, the studio has expanded its footprint across Riyadh, Dubai, and Los Angeles. Leveraging global expertise and local insights, AFE is committed to producing films that resonate with diverse audiences worldwide.
Wesam Kattan said: “Our approach combines bespoke filmmaking processes, an evidence-based strategy for slate development, and a robust talent programme to nurture the next generation of filmmakers. Additionally, our international film investments provide a platform for global producers to engage with the rich culture and untapped potential of Saudi Arabia.”
AFE’s diverse film slate includes a female-led action comedy set in Turkey, a true story chronicling the legendary exploits of a Saudi drifter, and an inspiring British biopic celebrating an F1 legend. With several other projects in the pipeline, AFE reaffirms its commitment to delivering diverse entertainment.
In line with its dedication to fostering talent, AFE is launching programmes aimed at cultivating skills in various aspects of filmmaking, including writing, producing, and Below-The-Line (BTL) professions.
Bassma El Afghani underscores AFE’s commitment to the local film community with the announcement of the Studio’s inaugural talent initiative: “Talent development is a cornerstone of our strategy at AFE. Our entire team is devoted to championing emerging professionals across all facets of filmmaking. Today, we are thrilled to announce that applications are now open for our Writers’ Masterclass.”
Prospective applicants for AFE’s Writers’ Masterclass can submit their applications through the AFE website, marking the studio’s proactive steps towards nurturing and empowering the next generation of storytellers.