The network features screens positioned in high traffic areas and residential neighborhoods, delivering broad visibility and impactful reach.
Saudi-based advertising company AlArabia has launched Dubai’s first fully digital and proximity-focused out-of-home (DOOH) advertising network. The company revealed the innovative platform on December 13, 2024, at the Museum of the Future. Industry leaders, media professionals, and key stakeholders attended the exclusive event.
The launch highlights AlArabia’s commitment to enhancing audience engagement through advanced technology, real-time content adaptability, and strategic placements near communities where people live, work, and shop. The network features screens positioned in high-traffic areas and residential neighborhoods, delivering broad visibility and impactful reach.
Speaking about the new DOOH network, Mohamed Al Khereiji, CEO of Al Arabia Outdoor Advertising Company, said: “This marks a pivotal moment in our Dubai expansion. With over 42 years of success in Saudi Arabia, we aim to build the Middle East’s largest data-driven digital advertising inventory. Through strategic partnerships and cutting-edge innovation, we’re proud to support Dubai’s innovation goals while driving measurable returns for advertisers. Collaborating with Dubai’s Roads and Transport Authority and other partners, we’re excited to foster innovation, create interactive brand connections, and propel growth in the region’s advertising sector.”
The event also featured a panel discussion exploring DOOH advertising’s potential to enhance ROI using data-driven strategies, synchronised campaigns, and high-frequency placements. Experts emphasised its role in increasing campaign effectiveness and revenue, aligning with Dubai’s focus on innovation.
