Elin Thomas will join All3Media International in a permanent SVP role, taking over sales to French-speaking Europe from Graham Spencer, SVP of EMEA.
All3Media International has appointed Elin Thomas as SVP for French-speaking Europe and promoted EMEA sales managers Peta Sykes, Ben Packwood and Jonathan Hughes to VPs for their respective regions.
Since All3Media acquired NENT Studios UK (fka DRG) last year. Thomas has been consulting on the integration of the latter’s catalogue. She will now join All3Media International in a permanent senior VP role, taking over sales to French-speaking Europe from Graham Spencer, senior VP for EMEA, who retires this month.
Reporting to Stephen Driscoll, exec VP for EMEA, and based at the company’s London office, Thomas will also have additional responsibilities for pan-territory format sales in EMEA.
Thomas brings extensive experience in TV and format sales across EMEA to the position. Having begun her distribution career at BBC Worldwide, she held several positions in the region before moving up to the role of director of global formats. She joined Passion Distribution as director of global sales in 2014 before heading to NENT Studios UK as their EVP of sales in 2017.
Meanwhile, in recognition of their significant contributions to All3Media International’s success in the region, Peta Sykes has been made VP for Scandinavia, while Ben Packwood is now VP for Eastern & Central Europe and Jonathan Hughes is now VP for Germany, Benelux, Austria & Switzerland.
Speaking about the appointment, Stephen Driscoll, EVP EMEA at All3Media International, said: “We would all like to express our sincere thanks to Graham [Spencer], who has been instrumental in building the flourishing business we now see across the EMEA region. With so many exciting deals in the pipeline in 2022, we are delighted to pass the baton on to Elin — her wealth of EMEA sales experience will be invaluable as we continue to build on the potential of our content in this vibrant region. We are also very pleased to confirm Peta, Ben and Jonathan’s promotions, which are well-deserved following their own important contributions to our EMEA success.”
