ALTV has launched a user-generated current events show in Morocco. The Moroccan launch of the daily show, Li Share3 Wijhat Nadar (Streets Point of View). The show was launched in Egypt earlier this year. Conceived as part of ALTVs mission to turn viewers from across the MENA region into digital content creators, Streets Point of View shares […]
ALTV has launched a user-generated current events show in Morocco.
The Moroccan launch of the daily show, Li Share3 Wijhat Nadar (Streets Point of View). The show was launched in Egypt earlier this year.
Conceived as part of ALTVs mission to turn viewers from across the MENA region into digital content creators, Streets Point of View shares the perspectives of people on local and global trending topics.
Well-known Moroccan influencer and ALTVs ambassador, Yassine Jarram, who recently appeared on the show, commented: Streets Point of Views rapid success highlights the evident lack of localised programming that is relevant to local audiences. The shows approach to reporting on current events is refreshing to Moroccan audiences and it is proving very popular among the millennial generation. The shows coverage of fascinating subjects presented through the points of view of local communities sets it apart from traditional mainstream broadcasters. It gives communities a voice in addition to an exciting new source of relevant entertainment.
The launch of Streets Point of View reinforces ALTVs commitment to Moroccan audiences following its launch of a dedicated French language version of ALTV.com and its mobile app earlier this year. Audiences will also be treated to surprise guest appearances from an exciting roster of celebrities who share ALTVs vision, showing their support through upcoming appearances in Streets Point of View and other popular titles available exclusively across the ALTV platforms.
David C. McCourt, the shows Executive Producer, who is a global media entrepreneur and founder of ALTV said: Streets Point of View epitomises the approach that ALTV is bringing to its content, breathing new life into programming and film production to give local audiences the opportunity to enjoy high quality, local stories.
Due to the success were already seeing in Egypt and now in Morocco, we are testing the shows format in other markets across the Middle East and North Africa. With the shows growing online presence through ALTV.com, the ALTV mobile app, and its trending popularity on social media, the format and premise of the show is already transcending internationally and we expect to formally announce new markets for the show in the coming weeks and months.
As Streets Point of View is adapted for new countries across the MENA region, ALTVs local influencers will bring the opportunity of training, insight and commercial success to aspiring content creators.