The collaboration marks a significant milestone in streamlining the FAST channel creation and distribution process.
Cloud-based SaaS tech provider, Amagi has teamed up with Nielsen’s Gracenote, the global entertainment metadata provider, to enable content owners to speed up and simplify launching new free ad-supported streaming TV (FAST) services.
Content partners can now access select Gracenote products through Amagi’s channel creation solution, providing a one-stop platform for speedier ingestion of programs and schedules into the Gracenote ecosystem. This integration streamlines FAST go-to-market, allowing for more efficient content management and delivery. It also ensures that publishers’ content metadata is normalised and enriched at the earliest stages of the FAST channel creation process and then quickly passed to Gracenote’s extensive global distribution network. In addition to gaining access to a more streamlined process, Amagi customers will also enjoy greater program discoverability on FAST platforms and increased advertising monetisation.
Speaking on the collaboration, Tim Cutting, Chief Revenue Officer at Gracenote said: “FAST represents the next chapter of streaming and content metadata is the key driver of engagement fueling the evolution. Our collaboration with Amagi holistically helps content publishers accelerate FAST go-to-market so they can capitalise on the opportunity and drive monetisation now.”
“By integrating Gracenote’s industry-leading metadata enrichment and normalisation services into our cloud-based playout and content delivery workflow, we’re enabling content owners to bring their programming to audiences more efficiently than ever before — reducing time to market and enhancing content discoverability across major FAST platforms. This collaboration marks a significant step forward in streamlining the FAST channel creation and distribution process,” added KA Srinivasan, Co-founder and Chief Revenue Officer at Amagi.
