The personalised channels allows viewers to curate their news experience by selecting their preferred news categories and filtering out topics they’d rather avoid.
Amagi has collaborated with Samsung TV Plus and news publisher LeadStory to launch a first-of-its-kind personalised FAST channel in the industry, built on patent-pending technology from Amagi. Your News aggregates video news content from several news publishers, including CNN, CNBC, Reuters, Euronews, and Network Ten, into a one-hour rolling feed.
The channel was initially launched in Australia and New Zealand. It allows viewers to curate their news experience by selecting their preferred news categories and filtering out topics they’d rather avoid. This unique feature is powered by the Amagi NOW SaaS platform, offering the scalability and flexibility needed to deliver personalised content feeds to each viewer.
Commenting on the partnership, Srinivasan KA, Co-Founder and Chief Revenue Officer at Amagi, said: “Amagi is delighted to be collaborating with LeadStory and Samsung TV Plus on this pioneering initiative. This partnership showcases the future of FAST: FAST 2.0, where the FAST experience becomes tailor-made for every consumer. We’re proud to be at the heart of this initiative, which is redefining how content is consumed and setting new benchmarks for the future of FAST channels.”
Ed Love, Head of Business Development, Samsung TV Plus, said: “Given our audience’s strong demand for live and local news, enhancing our partnership with LeadStory through an additional channel is a logical step. This channel’s emphasis on personalizing news feeds for Samsung TV Plus aligns perfectly with the global trend we’re seeing toward tailored content.”
“This is a transformational moment for broadcast news,” said Cam Price, Co-Founder and CEO of LeadStory. “We’re following in the footsteps of platforms like Netflix and TikTok to create a personalized experience for each viewer. It’s time viewers were empowered with choice regarding their news bulletins.”
